Every business wants their direct mail to be opened; however, in some cases this doesn’t happen and this hurts and sometimes hinders business activity. But, there are several top tips that will ensure that your direct mail is not only opened but read and positive results, seen!
First, give a teasing and attention-getting headline. One way to do this is by stating a problem on the envelope and then inviting them to check inside for the solution. Your headline must get their attention and meet a certain need in their business life. Next, make sure that your headline addresses your reader such as, “Inside new just for you.”
Then, give the offer that there is something inside that is valuable for the person reading the headline. Perhaps there could be a discount coupon inside or a free booklet that could help their business. The next step is to always use direct and positive language such as “open soon,” or “Check out what is inside: Free offers just for you.” Business envelopes are also effective in a person wanting to open direct mail.
Next, use some attractive and attention-getting photographs. Perhaps you could give a photo of your product. Pictures give immediate feedback of what you have to offer and are one of the best ways to market. Still another way to get your direct mail opened and read is by putting certain devices inside such as coins, token or seals. Most people are interested in what they might find underneath such devices and will at least, give it a try. Printed envelopes also work well with direct mail.
Also, make your direct mail look as traditional and normal as possible. Research has shown that direct mail that comes in a traditional looking envelope that looks personal, gets opened the most. In addition, to ensure that your direct mail needs to be read, put an additional window on your envelope. This allows the reader to see more graphics or other information that may want them to look inside for more. C5 envelopes also attract a reader’s attention. Read the rest of this entry »
