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Like Shopping
- Posted May 9, 2008 at 2:31 pm
The Price Is Right: Strategies for Shopping the Trends on Budget
-Cost-Effective Beauty and Fitness
-Buy Now, Wear Forever: Clean, Lean Clothes that Are Always in Style
Even this month’s Elle has formally dipped in its toes with a “High/Low” style and culture guide that presents the genius of mixing $15 American Apparel T-shirts and Bottega Venetta bags that cost as much as a Toyota Yaris.
Movie stars and models now discuss their love of $15 T-shirts as a matter of pride. For many of us, it’s the norm. Pride is getting that $15 shirt for $5.99 at the outlet mall. This cultural trend, a high-end validated shift-to-thrift, is a first as far back as I can remember. Recession after recession, when was it ever cool for upwardly-mobile rich folks to shop “…on a budget”?
Welcome to our new reality. I kinda like it. Not the part about the car-priced bag (gorgeous as it is) but the idea that it’s smart and savvy and enviable to shop well and within your means. The pressure of luxury consumption has lessened up to a degree that makes it just plain fabulous to look great in an outfit from Target (or should I say, Tar-jhay) no matter how much money you make or what gender you are. Of course, there are those that say that luxury has just gone underground (check out David Brooks’ Bobos In Paradise) and into $15,000 refrigerators. I don’t think as many of those are selling these days.
What matters most to you about this trend (by the way, welcome to the club, Vogue. We’ve been here for a while), is the choice and sense now jamming the airwaves of retail. The revival of plain ol’ common sense when it comes to shopping for our ‘wants’ is long coming and much needed. For example, our new mantras of pride are: Never pay retail. Style cannot be bought—true style can be had at any price. And now, where you put your dollars says a lot about who you are and what you think is important (hello, movie star driving a Prius).
Vote with your wallet—plunk your hard-earned money down wisely. Looking good in an outfit put together within your budget and fully paid for says “smart.” Looking good but nursing an ulcer as you wonder where you’re going to come up with that luxury-car lease payment just smacks of “sucker.” The wise choice is the one that’ll leave more money in your wallet. Read the rest of this entry »